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Name of the impact venture: akomo eG Name od the company or personal name and surname (or team members): akomo eG | |
Which industry, sector or activity does your impact venture belong to ?: J. INFORMATION AND COMMUNICATION ACTIVITIES (informacijske in komunikacijske dejavnosti) | |
Which Sustainable Development Goals (SDG) is your impact venture aligned with?:SDG 17 - PARTNERSHIPS FOR THE GOALS (partnerstva za doseganje ciljev) | |
In a few sentences describe which social challenge or problem does your impact idea target and your impact venture's approach to solving it.Harmful consumerism dominates all communication channels. Big corporations spend a fortune on communication (advertisement) to legitimize their destructive business practices. They shape our societal consciousness and define what we perceive as "normal". Communication affects all areas of our life, behaviour and of our thinking. Especially manipulative marketing tactics do influence the way people consume and live. The narrative of consumerism and capitalism makes millions of people behave in a way that is actually harming themselves. Furthermore we face a hugh problem of greenwashing and greenhushing. | |
Briefly describe how will you try to increase your positive impact and which goals are you trying to reach:We are sustainable communication experts from different fields: design, photography, web design, text & video production. We all have in common that we work environmentally friendly. Even more important is who we work for, because we share one goal: |