Efecto Colibrí

Efecto Colibrí

IMPACT VENTURE

Venture name: Efecto Colibrí
Our name: These are the 6 members of our core team: Ana Amrein Esnaola: Business designer, product builder, social impact projects consultant and new business creation. Ana actively promotes our capacity as individuals to bring about the changes we want to see in society. She is founding partner of Efecto Colibrí and Rooral. Maitena Moreno Ugartemendia: Maitena is our Wellbeing leader. Maitena studied Organizational Psychology at Universidad de Buenos Aires, conscious leadership at HEC Paris, and Science of Wellbeing at Yale University. She is a coach trained in the International Coach Federation (ICF), and mindfulness instructor. Marcela Gonzalez: Business Development and Fundraising. Marcela comes from the multinational telecommunications sector. She brings with her a wealth of expertise and experience in Marketing, Content creator, Product and project Management and dynamic methodologies. Bridget Unwin: Translation and content creation. Bridget helps us to grow our reach in anglophone audiences as she works to translate our content into English whilst creating new and exciting original content. Bridget studied French and Spanish at the University of Bristol, UK where she was constantly involved in many student initiatives for social causes. Bridget currently works as an English teacher in Madrid. Alexander Hung: Music tone designer and creator, sound technician, and our star audio editor. Valentina Bertoni: Designer and creator. Valentina designs to include minorities and always keeping in mind the importance of simplicity to make the movement easy to understand and to become part of.
Short description of our activities: we produce and distribute podcast content to create a just, equitable and regenerative reality for all.
Status: Impact start-up entrepreneur (podjetnik/ca začetnik/ca)
Website: https://efectocolibri.com/en/
Address where you can purchase our products: https://efectocolibri.com/services/ , eg monthly subscription to the podcast distribution service https://efectocolibri.com/pagos/distribucion-de-podcasts/
Our support organisation: Kovačnica

IMPACT SOLUTION

The industry we belong to: J. INFORMATION AND COMMUNICATION ACTIVITIES (informacijske in komunikacijske dejavnosti)

We contribute to the following Sustainable Development Goals (SDG): SDG 4 - QUALITY EDUCATION (kakovostno izobraževanje), SDG 10 - REDUCED INEQUALITY (zmanjšanje neenakosti), SDG 12 - RESPONSIBLE CONSUMPTION AND PRODUCTION (odgovorna poraba in proizvodnja)

Society challenge we tackle and our approach to solving it: Today, the world is more polarized than ever. Growing racism, sexism, homophobia, classism and so on mean that more than 90% of the population is excluded in one way or another. Even our Planet Earth is excluded.

Social entrepreneurs and innovators are a force of good. Not only do they create new sustainable solutions that have a positive impact on society and our environment; they also create new and valuable job opportunities in communities that need them most. Unfortunately, social innovators struggle to connect to the knowledge they need to build momentum, position their work and reach their relevant audience.

What would happen if we create new narratives that build bridges? What would it be like if we told stories that regenerate our reality? Can we create a podcast space for systemic change?

At Efecto Colibrí we produce and distribute podcast content to inspire you to create a more equitable, human, regenerative reality for all. We design educational, experiential and conversational content around social innovation. We also amplify third-party podcast series aligned with the Sustainable Development Goals and the Inner Development Goals to reach our global community of curious and conscious people.

We want to increase positive impact, including sustainability, social impact, inclusion in charity actions and changes of policies with our following activities:
1. Sustainable impact and care for environment and nature
Monitor our environmental impact in order to understand how we can mitigate it.
Create a guide for our collaborators on good practices on how to work from home in an environmentally responsible way.

2. Social impact, including impact on the underserved (vulnerable, etc.)
Monitor our indirect social impact in order to understand the dimension of our influence
Include our indirect social impact in our theory of change

3. What charity action will you take to contribute to solving the society challenge to which your impact venture is linked? How will you work with other stakeholders and organisations to solve the challenge or problem? You can also join an already existing charity action.
Via our podcast, Proyecto Co, we will continue to give voice to change makers, activists, or other organizations/collectives that are working to advance social and environmental causes with a positive impact.

4. Given your knowledge of the society challenge to which your impact venture is related - do you think that the problem could be solved by some change in policies, regulations or measures? What would you change?
It would be fantastic if we could regulate the level of “drama” and “negativism” allowed to be published in mass media and social media. Language is dualistic in itself and hence, separates in order to explain. The words we use to talk to ourselves, to talk to others and to talk about others influence (or even determine) social values, beliefs and the narratives we live by.

Personal or a team photo	Photo of impact venture