GivingTuesday, the global generosity movement, reports record-breaking giving by millions of people worldwide during the annual GivingTuesday celebration on November 30, 2021. The GivingTuesday Data Commons estimates that 35 million adults participated in many ways on GivingTuesday 2021 in the U.S., a 6% increase over 2020. Giving in the United States alone totaled $2.7 billion representing a 9% increase compared to GivingTuesday 2020, and a 37% increase since 2019. With unprecedented levels of giving in 2020, these totals represent a significant continued trend of increased generosity. A celebration of all types of generosity, GivingTuesday inspired people around the world to give gifts of time, skills, goods, advocacy, and more, showing that everyone has something to give and every act of generosity counts. The organization projects that volunteering and gifts of goods on GivingTuesday also increased from 2020 in the United States. Volunteering on the day increased by 11% and gifts of goods (clothes, food, supplies, etc.) saw an 8% increase compared to 2020. Additional results and deeper analysis of giving, including global stats, will be shared in the coming weeks.
“This extraordinary show of generosity lit up the world against a backdrop of a dark two years. From every corner of the globe, there were countless amazing stories of kindness, connection, and community. GivingTuesday is joyful even at the darkest of times, and yesterday was about millions of people celebrating their ability to meaningfully impact their communities and the world,” said Asha Curran, co-founder and CEO of GivingTuesday. “Giving is an important metric of civic participation, a way to build the kind of society we want to live in. Our hope is that this boost of generosity is an inspiration for continued giving, kindness, and recognition of our shared humanity each day of the year.”
What started in 2012 as a simple idea–a day that encouraged people to do good–has grown into a worldwide phenomenon inspiring millions of people to give back and reach out in kindness each year. GivingTuesday is now a year-round global generosity movement with a distributed network of entrepreneurial leaders who have launched national movements in 80 countries and more than 300 community campaigns across the U.S. alone. At the grassroots level, people and organizations participate in GivingTuesday in every single country in the world. Greece, Nepal, Peru, South Sudan, and Zambia joined as official GivingTuesday country movements in 2021. The success of GivingTuesday 2021 follows a record-breaking year in 2020. As the pandemic continues to disrupt systems and drive increased need, GivingTuesday continues to mobilize and unite communities in the face of crisis and uncertainty. The organization continues to expand its global reach, investing in leadership development for underrepresented and underresourced leaders, and supporting sector resiliency through data and insights. With a focus on collaboration and innovation, GivingTuesday fosters partnerships, coalitions of organizations working in concert, and collective efforts that transcend borders, beliefs, and backgrounds. “GivingTuesday continues to grow and evolve, fueled by radical generosity, with no leveling off of the ongoing innovation and creativity we have seen every year, from the smallest town to the largest countries to the newest coalitions or the youngest children,” said Curran.